Jaguar’s rebrand is here, and social media has a lot to say. From design nerds to car enthusiasts, everyone has thoughts—and they’re not holding back. Some are calling it sleek and future-forward, while others think it’s a brand that’s lost its roar. One thing’s for...
The latest news and trends in branding
Halloween Branding Fails—and What You Can Learn from Them
Halloween is prime time to let your creativity loose, get a little weird, and make a memorable mark. But some brands go a bit too far, turning “edgy” into “cringe” and leaving audiences scratching their heads or, worse, running for the hills. Here are some real-life...
The Basics of Brand Design: Small Biz Owners Quick Guide
In today's competitive marketplace, understanding the fundamentals of brand design is not merely advantageous, it's imperative. For small business owners in Dundee and beyond, recognising the power of effective brand design can distinguish your business and cultivate...
The 5 Key Elements of a Strong Brand Identity
In the bustling marketplace of today, standing out is not just an advantage—it's a necessity. A brand's identity is the beacon that guides consumers through the fog of choices. It's not merely about being seen; it's about being remembered, valued, and chosen time and...
Consistent Branding: Key Tips to Stand Out
Consistent branding is the heartbeat of a successful business, transcending mere visuals to embody the values, message, and essence of your brand. Whether you're refining your brand design or investing in graphic design, the key lies in creating a cohesive identity...




