Meraki Halo

Brand, web, and copy for Meraki Halo — a Dundee start-up entering the home improvement space with a premium, design-led identity built to set them apart from day one.

Meraki Halo

BRAND DESIGN, WEB DESIGN

We worked with Meraki Halo — a Dundee-based home improvement start-up — to create a full digital foundation from the ground up. The goal was to build a brand that felt confident, credible, and nothing like the typical glazing company.

The visual identity was designed to position the business as modern, professional, and premium. We delivered a complete brand system, including a custom logo suite, colour palette, typography pairings, and flexible design assets for both digital and print use.

Alongside the visuals, we shaped Meraki Halo’s brand tone of voice — confident, clear, and built around trust. From messaging hierarchy to web copy, we created a verbal identity that aligned with their audience and elevated their presence across platforms.

Website Design Home Page designed for Dundee business

The website was designed with a clear focus on conversion. From structure and layout to content and visual hierarchy, every decision was made to support lead generation and establish a strong first impression online.

Following the launch, we continued to support the business with ongoing creative — from content creation and visual assets to consistent brand roll-out across social platforms. We also implemented an SEO-informed structure and keyword strategy to increase visibility in local search and strengthen their competitive position.

This project is a full expression of our digital start-up service: strategic, design-led, and built to grow with the business.