Wild Strand
Creating the brand identity for Wild Strand meant building a visual world that felt grounded, natural, and consciously crafted. From packaging to social and logo design, every detail was designed to reflect the brand’s eco values and connect with consumers who care about sustainability and considered beauty.
Wild Strand
BRAND DESIGN, WEB DESIGN
Wild Strand is a sustainable haircare concept built around natural beauty and environmental care. The brand identity was designed to reflect that ethos — modern, organic, and grounded in conscious values.
The creative direction began with a distinctive logo, setting the tone for a full visual system. A custom colour palette inspired by natural ingredients, paired with carefully selected typography, brought consistency and clarity across every touchpoint — from packaging to digital assets.
Packaging design was approached with both shelf presence and sustainability in mind, combining tactile, earthy visuals with clean structure to create a refined unboxing experience for eco-conscious consumers.
The website was designed with a clear focus on conversion. From structure and layout to content and visual hierarchy, every decision was made to support lead generation and establish a strong first impression online.
Following the launch, we continued to support the business with ongoing creative — from content creation and visual assets to consistent brand roll-out across social platforms. We also implemented an SEO-informed structure and keyword strategy to increase visibility in local search and strengthen their competitive position.
This project is a full expression of our digital start-up service: strategic, design-led, and built to grow with the business.
PROJECT INCLUDED
CREATIVE DISCOVERY
TYPOGRAPHY PAIRING
BRAND ASSETS
BRAND LOGO SUITE
Social media assets
BRAND GUIDELINES
COLOUR PALETTE
Packaging DESIGN
STATIONARY
